Language:ENPT
Staff Visual Designer / Senior Art Director
With over 15 years of experience, I create concepts, campaigns, and visual systems that connect strategy, brand, and business results. I combine creative direction, data-informed decisions, and pixel-perfect execution to turn business challenges into consistent and relevant visual solutions.
A branding project developed for Tela, a generative AI startup focused on multi-model and multimodal computing. The identity was created to translate complex technology into a precise, contemporary brand prepared to operate in a global market.
A rebranding project developed for Santo, a communication agency specialized in internal communications and employee engagement. The new identity combines Renaissance references with a contemporary visual language, creating a more distinctive, strategic and recognizable brand.
A campaign created to position MOV as the natural continuation of the journey that begins at Lápis de Cor. The project connects both schools within Grupo Edu Lápis and presents MOV as the next step for students and families entering Elementary School.
A branding project created to organize and reposition Renato Vaz’s work in the events and brand activation market. The new identity separates his personal presence from his professional operation and turns his experience into a clearer, more sophisticated brand prepared for corporate projects.
Launch campaign for Jacson Damasceno's first run for State Representative. The identity transformed his popularity as a journalist and television host into a close, vibrant and irreverent communication style, keeping his spontaneity as the campaign's main asset.
A dedicated stream of image composition with artificial intelligence — from the generation pipeline to orchestrating the layers into a coherent art direction. Full cases coming soon.
| Period | Role | Place |
|---|---|---|
| 2020 — 2025 | Product DesignerConcepta TechDigital products, interfaces and visual systems for technology businesses. | Concepta Tech |
| 2017 — 2019 | Co-founder & Head of DesignFullbackCreative leadership, brand building and visual direction for digital and advertising projects. | Fullback |
| 2013 — 2017 | Freelance Art DirectorAutônomoCampaigns, visual identities and brand projects across different segments. | Autônomo |
| 2012 — 2013 | Senior Art DirectorBullet®Campaigns and projects for brands like Ambev, Skol and Kimberly-Clark. | Bullet® |
| 2011 — 2012 | Mid-weight Art DirectorIris WorldwideArt direction for Sony Brazil and PlayStation. | Iris Worldwide |
How I work
01
Every visual decision has to answer to a clear reason. So I start by organizing the thinking before drawing.
02
I build consistent visual rules that hold up across different formats, channels and brand needs.
03
Good art direction also has to be well articulated. I present choices with clarity, context and intent.
04
Typography, kerning, rhythm, cropping and finishing. Refinement is where a correct piece becomes memorable.
| Placement | Campaign | Client |
|---|---|---|
| 1st place | Xperia PlaySony EricssonAMPRO Globes Awards 2012Best Event Marketing Campaign | Sony Ericsson |
| 2nd place | Uncharted 3Sony PlayStationAMPRO Globes Awards 2012Best Use of Interactive Media | Sony PlayStation |
| Nominated | Bacardi TogetherBacardiFacebook Studio Awards | Bacardi |
