Language:ENPT
I turn strategy into visual concepts designed to work across campaigns, brands and products. My background brings together award-winning art direction for PlayStation, Sony and Bacardi with experience in identities, interfaces and visual systems.
| Placement | Campaign | Client |
|---|---|---|
| 1st place | Xperia PlaySony EricssonAMPRO Globes Awards 2012Best Event Marketing Campaign | Sony Ericsson |
| 2nd place | Uncharted 3Sony PlayStationAMPRO Globes Awards 2012Best Use of Interactive Media | Sony PlayStation |
| Nominated | Bacardi TogetherBacardiFacebook Studio Awards | Bacardi |
An admissions campaign for Unifacex's 2021 selection process, a university center in Natal, Brazil. The project replaced conventional promotional language with communication focused on knowledge, personal growth and the future.
Campaign, art direction and visual system
Cross Energy is an energy technology company focused on improving the efficiency of existing infrastructure. The project positions the brand as an engineering company, not simply another renewable energy provider.
Branding, brand strategy and art direction
Branding for a generative artificial intelligence startup focused on multi-model and multimodal computing.
Branding, visual strategy and art direction
A rebranding project for an agency specialized in internal communication and employee engagement.
Rebranding, visual identity and art direction
A campaign created to present MOV as the natural continuation of the journey that begins at Lápis de Cor, another school within the same educational group.
Retention campaign, visual strategy and art direction
A branding project created to organize and reposition Renato Vaz’s work across corporate events, experiences and brand activations.
Branding, positioning and art direction
| Period | Role | Place |
|---|---|---|
| 2020 — 2026 | Senior Designer & Creative DirectorConcepta TechBranding, visual direction, interfaces and systems for technology, payments, media and artificial intelligence companies. | Concepta Tech |
| 2016 — 2019 | Co-founder & Head of DesignFullback BrandingCreative leadership across identity, campaign and digital product projects. | Fullback Branding |
| 2010 — 2016 | Art DirectorBullet®, Iris Worldwide e VirttusCampaigns, activations and visual systems for major national and global brands. | Bullet®, Iris Worldwide e Virttus |
